YouTube announced several updates to improve the copyright dispute and complaint process.
YouTube shortens the duration of the copyright litigation and complaint process, which should help reduce the impact of false claims.
Now, if you receive a copyright claim that got your video banned from YouTube, you can speed up the process for re-watching.
In the following sections, we look at how the copyright litigation process works, how the process changes, and how those changes benefit creators.
YouTube Copyright Litigation
If you upload a video with copyrighted content, you may receive what YouTube calls a “Content ID” claim. The YouTube community mentions this copyright claim, so we use the term in this article.
You can challenge the claim if you believe you have the rights to use the video content.
The dispute goes to the plaintiffs for review and they have 30 days to decide whether to reject their claim or move it to the next phase. Claims will be automatically withdrawn if they don’t respond within 30 days.
You can file a complaint if you dispute the claim and it is denied by the plaintiff. If the applicant rejects the complaint, they have the option to file a copyright takedown request.
The applicant has 30 days to consider the appeal. This means your video can be blocked for more than 60 days.
YouTube is not directly involved until a copyright download request is submitted. If YouTube determines that the request is valid, your video will be removed and alert your channel.
However, YouTube will recover your video if you can prove ownership of the content.
The copyright litigation process is quite long considering there are 30 days for the litigation process, 30 days for the opposition process, and how long it takes YouTube to review the takedown request.
YouTube made two changes to speed up copyright disputes and appeals.
Changes to YouTube’s Copyright Dispute Procedure
YouTube cut the time complainants have to deal with copyright complaints from 30 days to seven days.
Note that plaintiffs still have 30 days to review the original challenge; YouTube only shortened the appeal to seven days.
For claims that prevent viewers from viewing your video, you now have the option to skip the first appeal step and go straight to the appeals stage. YouTube calls it an escalation to complaint option.
YouTube is introducing an appeal escalation option to give creators a way to reduce the impact of false claims that could potentially block their videos.
With this change, YouTube’s copyright dispute process now looks like this:
Complaint escalation is optional. Creators can still go through a longer appeals process if they wish.
Because this option increases the risk of a copyright strike, you should only use the escalation option if you believe you have sufficient evidence to challenge the claim.
Another option is to do nothing. YouTube doesn’t count copyright claims as penalties against your channel, so you can always accept a claim if you think it’s legitimate.