New Streamlined Google Ads Tools And Ad Extensions Now Calls Assets

Wakas Javed
Google assets

Google announced that it had renamed its Google Ads extension to “Assets” and introduced new workflows, tools, and reports to “make it easier for you to serve more engaging ads and provide you with useful and actionable information about their performance.”


Google no longer call them Google Ad Extensions, they are now referred to as Google Ad Assets. Google says, “we’re rolling out new workflows and reports that bring ad extensions and assets together. As a result of this change, ad extensions will now be called assets to better align with this evolved identity.“

Assets are content that builds your ad with useful business information and gives people more reasons to choose your business. Assets include titles, descriptions, links to specific parts of your site, call buttons, location information, and more, which combine to form the final ad format that is shown to users.

Assets include:

  • Lead Form Assets
  • Call Assets
  • Pricing Assets
  • Promotion Assets
  • Location Assets,
  • App Assets,
  • Image Assets,
  • Sitelink Assets,
  • Info Assets,
  • Snippets Assets

New Streamlined Google Ads Tools

You can now manage your ads and assets in one step instead of separate steps during campaign creation. You can find them in the same steps when creating a search campaign or maximum performance campaign.

When you create an asset and apply it to a campaign, the Google Ads preview will automatically update so you can see it in the context of your ad. Google Ads now also recommends assets based on the campaign objective you selected. Google says that “any assets you create as part of this new workflow will also be available while working on other campaigns and ad groups.”

The following asset GIFs are implemented as sitelinks when creating a responsive search ad process:


This update will be released in the coming weeks.

In the new View & Assets menu, the Assets page provides a report on all the assets in your account. You can see the title and description in the asset table view, while the association table view displays assets such as images and prices.

You can also see how your creative assets are performing at the account, campaign and ad group levels.

Here’s a unified GIF performance report for the asset:


Unified reporting on the Assets page will roll out in the coming weeks for all campaign types that previously supported ad extensions.

Source: Google Ads & Commerce Blog

Featured Image: Snowing/FreePik

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