Music Revenue Sharing: A new Method For Creators To Monetize Facebook Videos

Wakas Javed

Facebook Introduces Music Revenue Sharing, which makes it easy for creators to monetize their videos using licensed music from famous and emerging artists like Tove Lo, Post Malone, Leah Kate, Grupo La Cumbia, Bicep, and many more.

It gives creators and music rights holders a new way to monetize videos on Facebook.

Music revenue sharing is powered by Rights Manager, a video, audio and image matching tool Facebook developed to help content owners protect their rights and manage their content at scale.

In addition, this feature is made possible through Facebook partnerships in the music industry; it is the first of its kind at this scale, benefiting content creators, our partners, music rights holders and fans.

How It Works?

Creators can now monetize certain videos that use licensed songs with music revenue sharing, which was previously impossible. Creators must be eligible for in-stream advertising on their content and meet Facebook monetization requirements to access music revenue share.

Video creators receive a 20% revenue share for eligible videos, with a separate cut going to music and meta rights holders.

Content must comply with Facebook’s monetization guidelines, community standards, and music guidelines. Videos must be at least 60 seconds long and have a visual component to the video; licensed music in itself cannot be its primary goal.

Visit the Help Center for more details and revenue sharing criteria.

Music revenue share is rolled out on 25th July for video creators worldwide. Eligible videos will be monetized with in-stream ads, initially serving in the US, and we’ll be expanding to the rest of the world where music is available on Facebook in the coming months.

Find videos from creators you follow and new ones you might not follow in Facebook Watch and Feed. For more information on music revenue sharing, visit the Meta for Creators blog.

Source: Meta for Creators

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