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According to data sources from tracking tools, Google’s September 2022 core update is less significant but hit fast than previous core updates.
On September 12, Google started rolling out the second major algorithm update of the year, called the September 2022 core Update. We are now a few days into the update, and Google has decided to release another algorithm update before the core update completely rollout named Product Review September 2022 update.
According to Google search central the September 2022 core update has not fully completed but it’s mostly done. Therefore, once the September 2022 Product Preview Update rolls out, we feel safe to see the impact of the September 2022 core Update.
Tracking Tools On September 2022 Core Update
Till now, we have received data from several tracking tools, and all of them seem to agree on the same point this update is not that significant. SEMRush and RankRanger both pointed out that this core update hit fast but was less effective by all means than the previous core update released on May 2022, which also hit fast but way more meaningful.
SEMrush data shows that the core September 2022 update came rather quickly after the announcement. Regarding the volatility tracker as shown below (or can be watched live on the Semrush Sensor tool). One thing you will notice on September 12, the sensor saw an increase in volatility that lasted until the 13th and started to decline on the 14th.
SEMRush communication advisor Mordy Oberstein shared a chart that shows this update overall was far weaker than the previous core update released in May 2022, and the May update was weaker than November update.
With the September 2022 core Update, SEMrush noticed that rank volatility increased by 53% compared to the May 2022 core Update compared to a decrease in volatility before the update. 19% more drastic than the May 2022 core update. In other words, May was already much weaker than the previous update, and the September 2022 core update was significantly weaker overall,” explains Mordy.
Here’s a chart showing the differences by niche:
And just looking at the “peak” data from SEMrush, the September update looks a lot weaker than the May update:
At the time of this update, about 15% of the top 20 results consisted of URLs that were previously ranked in the top 20. If you compare it to over 17% and over 16% during the May 2022 core Update and November core Major Update, respectively.
The RankRanger team also analyzed Google search results after the release of this core update in September 2022, and you can see how quickly their tool responded to this tool (you can also see it live in the Ranking Risk Index tool). RankRanger said the core September 2022 update resulted in “high volatility.” You can see that they also saw an upgrade on September 13, the day after the update was announced.
RankRanger noticed similar volatility between the September and May updates but said that if you look at the top 3, top 5, and top 10 positions, you can see that the September update has slightly less ranking volatility than the May update.
This chart shows the average change in position in Google search by month:
This graph shows a comparison between the two updates:
RankRanger then examines each industry for volatility by niche or industry.
Now that RankRanger is owned by Similarweb, they have data from Similarweb to show the top winners and losers too:
September 2022 top 10 traffic declines
Moz released its data from Mozcast, which also showed a spike in volatility the day after the announcement, the 13th:
Dr Pete Meyers from Moz says “there was fairly high volatility during the first few days, but just like the Helpful content update, there is no clear peak and this volatility is currently barely above the 30-day moving average.”
SISTRIX, another data provider that tracks changes in Google search results, has submitted the top 20 winners and losers for the core September 2022 update. The websites shown in the data set are all U.S. based.
Advanced Web Rankings Tracking
Advance web rankings also show average fluctuations and volatility in the Google search results, correlated with the September 2022 core update.
SERP Metrics Tracking
SERP metrics also highlight a slight jump in the volatility around September 13, right after the announcement of the core update. But things get back to normal after a day.
Cognitive SEO Tracking
Cognitive SEO also showed the same pattern, a slight jump in the volatility around September 13. In a few days, things get back to normal.
So, all this data from different Google Algorithms tracking tools show us the same pattern of volatility right after the announcement of the September 2022 core update. But after a couple of days, it gradually lost its impact, hence not as significant as the previous core update from Google released in May.
If you have been affected by this update, then you should know. Currently, Google is rolling out two updates simultaneously, September 2022 core update and September 2022 product review update. So, therefore you should need to identify which update affected your website. However, Google told in a Tweet if a website is publishing product reviews, it may be affected by the product reviews update, and if not, the core update is the culprit.
As to the reports from the Search industry shared on Twitter and other search forums, most of the sites gained rankings or maintained them after the release of the September 2022 core update. However, there are reports some websites lost traffic and rankings significantly. But overall, things are smooth and not as significant as it was after the release of the May 2022 core update.
We wish your business and customers the best of luck with both updates.
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