Google Made Easier to Create Video Ads

Wakas Javed

New Google Ads features include a video ad builder and a centralized location for creative assets.

Google Ads introduces several new features, including an easy way for businesses to create video ads.

Google Ads contact Ginny Marvin announced that video creation is now available in the Asset Library:

Additional features include a central creative asset library and new tools for adding voiceovers to YouTube ads.

Video Creation Tool for Google Ads

Businesses can produce video ads in minutes using one of Google’s new templates.

Video Ad Maker has 14 templates to choose from, all designed for different purposes.

There are templates for highlighting products, driving sales, triggering app downloads, and more.

Google states in a blog post:

“The template is built for YouTube, which means it has optimal pacing, optimal brand and product placement, and an excellent call to action. They are designed to make your ad stand out and get results. With templates to guide you, you take the hassle out of creating videos and spend more time developing your message, audience insights or campaign strategy.”

Creating a video ad is as easy as filling a template with image, text and brand colors. You can also add music from Google’s audio library or automatic voiceover.

Add Voiceover To YouTube Video Ads

Using Google’s AI technology, a new feature for advertisers converts text input into natural-sounding speech shown in YouTube video ads.

Google boasts that the voiceover is “close to human quality” and “optimized for advertising.”

You can easily access this key feature in the Google Ads Asset Library. As shown below, you must enter a script and choose one of the seven votes.

Now all your video ads can have voiceovers, including those that have been uploaded.

Voiceover is available in English, Filipino, French, Hindi, Indonesian, Korean, Malaysian, Chinese, Spanish and Swedish.

Google introduces a centrally located asset library to improve the organization, access, and creation of images and videos.

This feature is most valuable for marketing teams where numerous members are collaborating on the same campaign.

In a blog post, Google wrote:

“The Asset Library provides users in your Google Ads account with images and videos in a visual experience. You and your colleagues can view, import, and manage creative assets from past and current campaigns. It makes sharing, collaboration, and consistency easy.”

A centrally located asset library, eradicate the need to upload assets repeatedly. You have access to the same images and videos across all campaigns.

This feature is available in Maximum Performance, Discovery, App, Local, and Display campaigns, as well as some ad extensions.

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