Google Announces A New Helpful Content Update Rolling Out Next Week.

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Google announces a new “Helpful Content update” to target sites that mainly create content for Search Engines first.

Google is launching a new update next week named “Helpful content update” to its search ranking algorithm. It will be a hot topic of discussion in the SEO industry just like the Panda update over a decade ago.

According to Google, the update will target sites with a relatively large amount of unsatisfactory or useless content, whose content is written for search engines and not for humans. This content update will have a significant impact on search results.

What’s Inside The Google Helpful Content Update?

Google’s new useful content update is designed to mainly target those sites that create a majority of their content primarily to rank well in search engines, rather than to help or inform people.

Google announced this on Twitter:

“Next week, we will launch the “helpful content update” to better ensure people see more original, helpful content written by people, for people, rather than content made primarily for search engine traffic.”

The goal of this algorithm update is to help searchers find “quality content,” Google tells us. Google wants to provide better and more useful content to searchers that is written for people and helps users.

On social media it was a hot topic of discussion in the Content marketing and SEO industry, that content writing for search engine rankings, you might also call it content writing for search engine rankings, SEO content for SERPs.

In short, searchers get frustrated when they come across useless websites that rank well in search because they are designed to rank well.

So, the bottom line is Google will rank that specific content after this update which is helpful for searchers and provide them with good enough information.

Is This Update Niche Specific?

Even though this algorithm doesn’t specifically target a particular niche; however, Google says that the following types of content can be most affected:

  • Online Educational Materials.
  • Arts and entertainment.
  • Shopping.
  • Tech related.

It truly makes sense, because content written in this area has historically been written for search engines rather than for humans.

Based on Google’s analysis, these areas may be more affected than other areas by this useful content update from Google.

This Will Be A Sitewide Algorithm Helpful Content Update

Unlike many of Google’s algorithms updates which are implemented page by page, This new Helpful Content Update will be implemented Sitewide.

This means if Google finds that your site is producing a large amount of useless content written primarily for search rankings, then your entire site will be affected.

This affects not only individual pages or areas of your website, but the entire website.

Google doesn’t say exactly what percentage of your site’s pages should be useful versus useless to trigger this classifier, but they do say it’s about the entire site and will affect your entire site even if you have lots of useful pages.

If you have useful pages but most of your content is useless, even your useful content or areas of your website will be affected by this update.

How To Recover From This Helpful Content Update?

If helpful content updates hit your website, Google advises removing all the useless content from the site. However, Sites affected by the update may find its effects lasting for several months, Google said. The Google blog post continues:

“Sites identified by this update may find the signal applied to them over a period of months. Our classifier for this update runs continuously, allowing it to monitor newly-launched sites and existing ones. As it determines that the unhelpful content has not returned in the long-term, the classification will no longer apply.”

Other Highlights From Helpful Content Update:

Though this update still needs to be described a bit more in detail following are the main highlights of this helpful content update.

  • Initially, searches only in English will have an impact if hit by this helpful content update.
  • This helpful content Update is not a manual action. Google uses machine learning to identify useless content.
  • Google tells us that this update currently targets Google Search only. However, Google may try to cover more products in the coming months.
  • Signal is weighted, meaning that some websites will be more affected than others.
  • “People first” centric content can still rank even if it is published on a site that contains low-quality content.

Source: Google

Featured Image: Stefamerpik/FreePik

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