Google Announce To Roll Out A New Version Of Google Tag.

Wakas Javed

Google has announced a new Google Tag, which Google says will open new features that help you do more, improve data quality, and introduce new features, all without requiring more code. Google Tag Manager hasn’t changed today, but it looks like it will in the future.

Google Explains, “The Google tag (gtag.js) is a single tag you can add to your website to use on multiple Google products and services. Instead of handling multiple tags for different Google product accounts, you can use the Google tag across your entire website and connect the tag to multiple destinations.”

Google tag allows you to send data from your website to a destination in the relevant Google product to help you measure the performance of your website and advertisements. The Google tag is currently only available and configurable in Google Ads and Google Analytics 4.

How it Works

Previously, you had to set up a global site tag (gtag.js). The global site tag has evolved into the Google tag.

Your Google tag (gtag.js) is a single tag “ID” that you can add to your website to use various Google products and services. Instead of maintaining multiple tags for different Google product accounts, you can use a single Google tag across your site and connect tag IDs to multiple destinations.

The new Google tags screen replaces the existing global site tag screen in Google Ads and Google Analytics, allowing you to access measurement functionality after initial setup without having to add any code. Changing the settings in your Google tags will affect all linked destinations.

Benefits

Multiple Tags: If you have more than one tag installed on your website, you can combine your Google tags to get better data and manage them in one place.

Manage Access: Now you can also manage user access to your tag settings separately from access to your other products, giving you more control over who has access to change your critical measurement settings.

You can learn more in this help document or on Search Engine Inside or via Ginny Marvin’s tweet:


Source :  this help document , Twitter

 

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