Google Adds Structured Data Support For Product Snippets Pros And Cons

Wakas Javed

Even if you don’t use this markup, Google can point out the pros and cons in product search results.

Google has added Structured Data support for reading and potentially using the pros and cons of product review snippets in Google search results. Google says you can now “tell Google your pros and cons by providing structured pros and cons on the editorial review page.”

The pros and cons look like this. Here is a screenshot of the pros and cons shown in the Google search results snippet:


Google added a new section to the documentation here that reads: “Pros and Cons: Help people see a high-level summary of the pros and cons of editorial product reviews.

” Pro and cons appearances are available in Dutch, English, French, German, Italian, Japanese, Polish, Portuguese, Spanish and Turkish in all countries where Google search is available. While Google tries to automatically understand the intricacies of editorial product reviews, you can provide this information explicitly by adding the Positive notes and/or Negative notes properties to your graded product reviews. Be sure to follow the pros and cons guide. ”

For more information on how to apply this markup, see the official Google documentation.

Here is the sample code

Test Tool

Google has updated the Rich Results test to examine the pros and cons of structured data alongside all the other types of structured data that Google Search supports, the company said. According to Google, you can use this tool to validate and verify that your structured data is correct and that Google can read it.


Google adds that when adding the pros and cons of structured data, you should follow these guidelines:

  • Currently, only editorial product review pages can show pros and cons in search, not retailer product or customer product review sites.
  • There must be at least two product statements. It can be any combination of positive and/or negative statements (for example, markup an Item List with two positive statements is valid).
  • Pros and cons should be visible to site users.

Don’t Required Structured Data

If you don’t provide structured data, Google may try to automatically determine the pros and cons listed on the web page. Google will prioritize the structured data you provide over the automatically extracted data. Google have tested this with website owners and got positive feedback about this feature.

Source: Google 

Featured Image: Google search central

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