For Top SEO, Research and Analyze Your Target Audience.

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How can you get more relevant website traffic and increase your conversions? Learn how to dive into your audience for Top SEO results.

When I explain SEO, I explain that it is a combination of marketing, technical knowledge, and psychology.

From a marketing perspective, you need to fully understand your product, the problems it solves, and how best to communicate with your audience.

Technically, you should be able to create a foundation for your site that improves search performance.

Well, from a psychological point of view… this is where SEO can really make a difference.

When you learn not only to identify your ideal website visitors, but also to define who they are and what motivates them, your SEO work will really pay off. You have traffic numbers as well as ROI to back up your efforts.

SEO isn’t just about numbers (i.e. keyword rankings, back links, traffic, etc.). It’s also about understanding your audience and building an SEO campaign based on that information.

When SEO focuses on the right audience, targeted traffic increases, resulting in more conversions.

There are several methods to help you research and analyze your audience for SEO.

As you’ll see in the list below, each method has tools woven into it to make things easier.

Use Keywords To Collect Demographic Data

Keyword research is the most important step in a SEO campaign. Keywords should be targeted and relevant to your product or service that you may already know about.

Once you have a solid keyword list, choose the top five that best represent your brand and understand the demographics associated with those words and phrases.

Google Trends provides you with location demographics and shows how keywords have changed over time. Google Trends is especially useful during a pandemic when people’s online behavior changes rapidly.

But; what about the demographics?

Google Trends provides great location data, but there’s another tool I’d like to use for additional demographic information, Demographics.io. This tool links demographic data with keywords.

Tip: How to apply this information

Identifying demographic information, including age, gender, and location, can help you with search engine optimization in many ways.

You can look for local link opportunities in the geographic area where the request occurs.

In terms of age and gender, you can define topics, interests and other terms that are appropriate for this group.

Identify Who Is Visiting Your Website

This method is like painting the target around the arrow.

However, it is important to understand who is coming to your website and then you can determine if you are dealing with the right audience.

You can easily get this information is through Google Analytics. This is the best tool to analyze your target audience.

In the Audience section, you can view various audience information including age, gender, location and interests as shown below: 

Tip: How to apply this information

This data can provide audience insights and help you recommend content topics and target regions.

On the other hand, you may look at this information and find that it does not suit your company’s target market.

In this case, you should carefully review your keywords and content to make sure there is no overlap.

Analysis Of Other Brands

To collect data about your target audience, you can look beyond your own website and analyze other brands and competitors.

You’re looking for demographics and psychographics—basically, you want to gather as much insight as possible. These two bellow mentioned tools can help you with this type of analysis.

Quantcast

Quantcast collects information about buying behavior, occupation, device usage, demographics, domain affinity, and more. Below is the example to see an analysis of Goodreads.com.
quantcast-SEI

Audience

Audiense.com, claims that they build audiences based on eight diverse criteria that can be combined jointly to create a highly targeted audience:, Relationships, Demographics, Behavior (Activity), Conversations, IBM Watson Personality Insights, Interests, Locations, and Twitter Profiles.”

Audiences then create audience segments by “grouping people by who knows who” i.e. H. how these people are connected. We take into account that follows who and group them together – for example if person A follows person B then they will be grouped together.”

The first screen of the report provides a snippet of audience data, as shown below.

audiense-insights-SEI

The great thing about this tool is that you can solve a lot more.

Tip: How to apply this information

Like the last method, this data can provide audience insights and help you recommend content topics and target regions.

You can always find many great link building ideas based on your interests.

Use Social Insights

Social platforms always prove to be a quick source to get information about the audience.

You can view the information of a fan or follower directly on your company’s Facebook Page as shown below:

You can also view audience information from competitors and other brands on Followerwonk.

The great thing about this tool is that it also gives you a word cloud that shows you what users are saying:

Tip: How to apply this information

The Followerwonk word cloud in particular can help you identify other keywords you may have missed and can also provide ideas for content marketing.

Submit A Poll

Submitting a poll is the easiest method you may adopt to get information about an audience. So, if you want to better understand your audience, submit a poll.

Keep it short and sweet to get a decent number of return surveys. Ask questions about basic demographics, shared interests, pain points, and needs.

Here’s a great resource for creating your own surveys: How to Create and Use Content Marketing Surveys.

Tip: How to apply this information

Use the information you collect in surveys to identify content opportunities, including images and videos, target keywords, and more.

Identify Questions

As Google increasingly displays direct answers in the SERPs, identifying common user questions has become much more important.

We also want to anticipate long questions from our potential audience so that we can answer them in a timely manner. There are many tools that ask common questions, including:

  1. Alsoask.
  2. AnswerThePublic.
  3. BuzzSumo.
  4. SemRush

These tools use a variety of data sources, so it’s worth checking all of them.

Tip: How to apply this information

Create content around frequently asked questions to attract long searches to your audience and increase your chances of appearing in Google’s SERPs as direct answers.

Secondary Data Study

Once you find out the age, interests and demographics etc. Do some more research on secondary data study, because it is one of the key aspects to gather your target audience.

For example, if you determine that your target audience is baby boomers, go to Google Scholar and search for published research on the group.

Tip: How to apply this information

Use this additional research to outline your persona and get a better idea of ​​who you are trying to target through SEO.

Final Thoughts

It seems like a lot of extra work to study your audience before tackling your SEO tasks. It’s worth your time.

You will be able to drive more traffic to your website and increase your SEO ROI.

2 comments
  1. I read this article. In fact, this is the result of great research on SEO & Audience. He is Really a guru and My Mentor. I am glad to see his latest Master Piece. Keep Rocking Sir!

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