7 influential Benefits of Using PPC Advertising

Wakas Javed

There are many undeniable facts PPC advertising helps to boost sales and brand reputation. But, once it comes to convince your client or boss about the value of Google Ads (or Bing Ads), there’s always a need to made a powerful case.

Below are the useful points what’ll help you to build your case:

For starters of PPC Advertisers:

  • PPC offers a quick entry solution.
  • Results can easily track and performance is also measurable.
  • PPC also works well along with other marketing channels.
  • It provides a heap of useful data.

Pay per Click or PPC can have a significant positive impact on most brands and businesses. So, if you’re not using PPC in your marketing campaign, you’re potentially losing a lot of revenue and traffic.

So, you’re ready now to make the case to your boss or client for PPC advertising? Here we have the seven advantages of PPC marketing.

1. PPC Contributes to Achieve Business Goals

This is probably the most significant reason to use PPC advertising. It can help you to accomplish different marketing and business goals set by webmasters or business owners. These goals may range from brand awareness to newsletter signup, and lead submission to e-commerce sales.

You can track almost every type of conversion goal in PPC advertising. It is a great tool for monitoring the diverted paid traffic to end-goals.

In this digital age, of online marketing and thought leadership, PPC can help to target the specific area, age, and gender to promote a brand or sell a service or product to get maximum exposure.

PPC can support and gather information from many parts of the sale funnel and the path that your prospects take from information to becoming a real customer. PPC campaigns can be set-up effectively, Regardless of the different sets of identified goals.

2. PPC Is Measurable & Trackable

Another advantage of using PPC advertising (run-through Google ads) is that you can track, and measure the performance of the specific ad or PPC campaign overall through the combination of Google ads tool, and Google analytics tool.

These tools will show you complete performance reports including total impressions, clicks, and conversions (based on the set business goals) in real-time as well as periodically.

There is no ambiguity to your PPC performance; stats are readily available to show the performance of your ad campaigns like, what kind of traffic and conversions you’re getting from your set budget.

In other advertising and marketing channels, you can’t measure ROI (return on investment) with such clarity and detail. 

When you divert your paid (PPC) traffic to dedicated landing pages and track it all through conversion using Google Analytics, you’re able to see clearly what you have spent and what you achieve in terms of your end goals. No TV, Billboard, newspaper or magazine ad can attribute to sales like PPC.

3. Quick Entry Solution

PPC offers quick entry solutions even if you have just started the campaign and your competitors are doing it over the years, you still can compete with them with a little bit optimization and the right approach.

This is an exact opposite scenario to starting up an SEO campaign, which often requires a lot more time and attention to get the same sort of traffic and positioning that Google Ads (PPC) offers within minutes of launch.

You have another advantage of PPC to target people outside of those who are already in your customers’ list and aware of your brand through email, social marketing, or organic search results.

PPC also gives you access to useful data to find new prospects and potential customers.

Moreover, majority work done within the PPC advertising platform, from keyword research to writing ads, up to campaign building requires minimal involvement of the development team, apart from setting up the conversion tracking and landing page creation and optimization.

4. You’re in Complete Control

As we all know, there are several nuances when it comes to PPC default settings, but if you have the basic knowledge of PPC, you may get control over numerous options to reach out to potential customers over time. It starts with the keywords selection and placement of an ad you chose to target, but it depends on how restrictive you want to be.

 You also have complete control over the campaign budget, and you can start with the small amount initially and can increase gradually depending on the outcome of the budget consumed.

You can allocate your ad budget and bids, and decide what you are willing to spend (although you have to pay something closer to other advertisers to stay in the race in most cases).

If you’re getting the desired results, you can always increase the budget immediately. And if the ads are performing less than your expectations, you should take a break and re-strategize your approach, as you can always pause and stop your ad spending right away. It is hard or almost impossible to do with other ongoing marketing campaigns; PPC provides you an advantage and budget flexibility to act quickly when necessary or desired.

Google ads’ auction and Google algorithm involved are two top parameters, which will be determined your ads positioning and amount you’ll be charged compared to your competitors.
The relevance between your ad’ copy and landing page along with the target keywords also comes into play when Google boots measure the quality score.

The good news is that you always have the flexibility to make quick edits to optimize your running ads to make them perfect whenever you need to do so. There’s not any strict cycle from edit to deployment that you see in other marketing channels. So, anything and everything is fully controllable in PPC advertising.

5. PPC Works Well along With Other Marketing Channels

In today’s world, content marketing has taken over the digital marketing and SEO, and content strategy is the fundamental norm in most businesses now. Investment in unique, informative and original content creation to support the customer’s buying progression and establish the thought leadership positioning, Google ads is a platform that can drive traffic to your content to increase the return on investment (ROI) which you made on content.

SEO and PPC can work well together to lead you to reach your target audience, but PPC gives you an added advantage to target your potential buyers more preciously. The performance data (impressions, clicks, and conversions) obtained from Google ads can help you to prioritize your SEO efforts to target best performing keywords and locations from where you’re getting most of your traffic and conversions.

On the other side, you can also use organic traffic performance data and SEO strategy outcomes to advise PPC advertising plans. Google Analytics provides a detail report of traffic sources including, age, gender, location, and gadgets used by the searching people.

Google Ads remarketing is a great way to engage website visitors despite how they land on your website or landing page. Remarketing ads usually display before those people who visited your website but left it without converting as a customer (goals set by the webmasters).

PPC advertising can also be used with social media marketing or other marketing platforms to achieve your desired goals. In short, PPC advertising designed to work well with all other marketing channels if you use performance data accurately and efficiently.

6. Diverse Targeting Options

Most advertisers take a multi-layered approach in Google ads to test and ensure complete coverage across all networks and targeting options that help in brand exposure and conversions. This approach ranges from targeting keywords through display ads, text ads, to running ads through remarketing based on past visitor behaviors or approaching specific demographics audience on the display network.

By experimenting and trying out a mix, you can ensure the full range of Google ads is leveraged and that you’re getting most of the impressions while staying targeted to the people in your potential audience.

Getting back to the business goals conversions, you can see which ad type is performing best for you and set expectations by comparing different targeting options to each other based on whichever the acceptance is for cost per click and cost-per-acquisition.

The ultimate benefit of PPC advertisement, you can target those people who are still not in your list of potential audiences and also those who are unaware of your brand.

7. A Wealth of Marketing Data

Google Ads provides a lot of data and performance information that’s not just useful for PPC advertising but also can be used for different marketing campaigns as well.

Informative data that includes information about impressions, clicks, and conversions and can be used to advise SEO strategy and content marketing and outreach efforts. Moreover, you can also use the built-in tools like keyword planner and display planner tools to know where the potential audience is and how to target them to increase conversions. 
So, Google Ads is a great source to gather useful marketing data for your future marketing endeavors.

Summary

Its proven fact, PPC is a reliable and fruitful channel for millions of B2B, B2C, nonprofits, and other companies over the years to improve their instant access to potential buyers and boost their conversions.

Considering all the advantages of PPC advertising, it’s worth taking a little risk in testing it out to see what you can achieve regarding your business goal. And if you find it suitable for your business, you can always increase your budget and efforts to stay ahead to competitors.

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